Power Tribes: How Certification Can Explode Your Business

By Mitch Russo

Book Overview

What if your expertise could become a scalable growth channel-not just another course?

A well-designed certification program can create qualified ambassadors, expand your reach, reduce support demands, generate new revenue, and build a community around the standards your company represents. Power Tribes shows you how to build that system.

When Mitch Russo's software company, Timeslips, was overwhelmed by technical-support calls, he developed a certification model that grew to more than 350 consultant offices, reduced support costs by 20%, and became the company's third-largest sales channel. The model later helped inspire Intuit's Certified ProAdvisor program.

Inside, you'll learn how to:

Decide whether certification is right for your businessTurn your expertise and intellectual property into clear standardsDesign training, assessment, credentialing, and member supportRecruit consultants, coaches, partners, or practitioners into your programBuild a values-driven community that protects trust in your brandAvoid the costly mistakes that can weaken a certification initiativeCreate a durable sales, service, and customer-success ecosystem

Drawing on real-world examples from Timeslips, Intuit, Microsoft, Salesforce, HubSpot, and other companies, Russo provides a practical roadmap for turning knowledge into a thriving professional community.

If you're a founder, CEO, consultant, coach, or program creator ready to scale your impact beyond what you can deliver alone, Power Tribes will show you where to begin.

• Format: Paperback
• Language: English
• ISBN: B08WSH7V5L
• ISBN13: 9798710259108
• Release Date: February 2021
• Publisher: Independently Published
• Length: 210 Pages
• Weight: 0.63 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"