Power-Packed Direct Mail: How to Get More Leads and Sales by Mail

by Robert W. Bly

Book Overview

Virtually every business can use direct mail to increase sales and profits. Direct mail can help you sell more of your products or services faster and more profitably than other forms of advertising... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0805035052
• ISBN13: 9780805035056
• Release Date: January 1995
• Publisher: Henry Holt & Company
• Length: 349 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.2" x 5.8" x 8.6"

Customer Reviews

A Usable and Great Reference

This is a great broad reference into all aspects of direct mail advertising. I have had great success in direct mail advertising for years, and when I came across this book it was very refreshing to see a text that covered many of the successful points and techniques I was already applying. The wonderful thing is I learned a whole basket of new ideas I had never even thought of by reading this book. Bly creates a very informative text here which covers many facets of direct mail advertising. A truly valuable resource for anyone in business. It will unlock a lot of doors for you, and help you easily achieve results when you venture into direct mail advertising. Definitely a good investment.

Great resource for newcomers and veterans alike

Although I've been working in direct mail for nearly seven years, I got some great ideas from this book. But it will also provide an excellent overview of direct mail for anyone who's new to the field. This book covers everything you'll need to know: planning your campaign, choosing your offer(s), renting mailing lists, copywriting, design, testing and more. Even if you've never done a single direct mailing, this book--loaded with practical tips and proven advice--will help you hit the ground running.If your objective is lead generation, I would also recommend another Bob Bly book--The Lead Generation Handbook. There's a fair amount of overlap between the two books, though, so if you only need to know about direct mail as it pertains to lead generation, definitely go with The Lead Generation Handbook.