This is a product of the author's work with the fresh produce market and crop farmers in Africa, as well as the course he created on Alison. This book equips crop farmers with essential techniques to enhance produce quality and boost income. It provides practical guidance on harvesting, washing, grading, packaging, pricing, storing, and transporting fresh produce to meet market standards. The book also introduces market intelligence to assist the farmer in getting insights into what the market needs and prices. Designed in response to the challenges identified within the value chain, the book serves as a valuable resource for extension officers, aiming to promote a sustainable value chain.
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