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Positioning Services in Competitive Markets
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Positioning Services in Competitive Markets 1944659129 Book Cover

Positioning Services in Competitive Markets

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Edition Description

What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in...

Edition Details
Format:Paperback
Language:English
ISBN:1944659129
Format: Paperback
Condition:
$
14.07
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