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Positioning for Professionals

By Tim Williams

Edition Description

It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling,...

Edition Details

Format:Hardcover

Language:English

ISBN:0470587156

Format: Hardcover

Condition:

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Positioning for Professionals

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