Positioning for Professionals

by Tim Williams

Book Overview

It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.

Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their...

• Format: Hardcover
• Language: English
• ISBN: 0470587156
• ISBN13: 9780470587157
• Release Date: August 2010
• Publisher: Wiley
• Length: 208 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.9" x 6.0" x 9.1"