Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust

by Lance Porter and Laura Crosswell

Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust takes an in-depth look at Merck Pharmaceutical's groundbreaking launch of the Gardasil vaccination and ways in which new trends in pharmaceutical marketing affect public health awareness efforts. Prior to receiving FDA approval for Gardasil, Merck built up concern around the human papillomavirus through early awareness messaging. Though Merck's approach...

• Format: Hardcover
• Language: English
• ISBN: 1498552994
• ISBN13: 9781498552998
• Release Date: April 2018
• Publisher: Lexington Books/Fortress Academic
• Length: 186 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.7" x 6.3" x 9.3"