Political Campaign Communication in the 2016 Presidential Election

by Robert E. Denton, Robert E. Denton Jr., Judith S. Trent, et al.

The 2016 presidential campaign gave us an election that broke with many accepted practices and introduced new concepts to campaign communication. Providing a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns, the updated eighth edition adds an exploration of the primaries, the conventions, and the debates of the tumultuous 2016 election. The update covers key issues including...

• Format: Paperback
• Language: English
• ISBN: 1538110059
• ISBN13: 9781538110058
• Release Date: December 2017
• Publisher: Rowman & Littlefield Publishers
• Length: 30 Pages
• Weight: 0.20 lbs.
• Dimensions: 0.6" x 5.2" x 9.7"