Planning the Corporate Reputation (RLE Marketing)

By Vic Markham

Book Overview

This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1138994979
• ISBN13: 9781138994973
• Release Date: December 2015
• Publisher: Routledge
• Length: 204 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"