Giovanni Pintori

by Marta Sironi

Born in Sardinia, Giovanni Pintori (1912-1999) was employed by Olivetti in 1939, where he defined the image during the company's maximum expansion, as a direct expression of the utopian project of Adriano Olivetti: an advertising language capable of representing the product through free associations and allegories, to qualify as a real graphic vocabulary, abstract and symbolic.

Though the majority of his work consists on the production of Pintori...

• Format: Paperback
• Language: English
• ISBN: 8867327607
• ISBN13: 9788867327607
• Release Date: December 2015
• Publisher: Moleskine
• Length: 190 Pages
• Weight: 2.20 lbs.