Ping: How to Tap Into the Power of Traditional & Social Media to Massively Improve Your Profile & Profits

by Alan Stevens and Alan Stevens

"PR is about managing the flow of information between you (or your business) and the public. That's all there is to it. These days, the flow is not one-way. You ping and stuff comes back. Some people are handling this two-way information flow better than others." - Alan Stevens. Ping is not about social media (Facebook, LinkedIn, Twitter). Ping is not about traditional media (TV, radio and print). Ping is about both. In this hands-on manual, 25-year...

• Format: Paperback
• Language: English
• ISBN: 1905430701
• ISBN13: 9781905430703
• Release Date: October 2009
• Publisher: Lean Marketing Press
• Length: 168 Pages
• Weight: 0.38 lbs.
• Dimensions: 0.4" x 5.0" x 8.0"