Pharmaceutical Marketing: A Practical Guide

By Dimitris Dogramatzis

Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders. From creating a worldwide vision that cascades into local tactics to managing a drug portfolio or pricing a particular product, this book guides readers through developing, implementing, and auditing a successful marketing strategy geared specifically to the pharmaceutical industry. It provides graphs, tables, worksheets, pharmaceutical case studies, and a sample marketing strategy.

• Format: Hardcover
• Language: English
• ISBN: 157491118X
• ISBN13: 9781574911183
• Release Date: October 2001
• Publisher: CRC Press
• Length: 400 Pages
• Weight: 1.80 lbs.
• Dimensions: 1.0" x 7.0" x 10.3"