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Pharmaceutical Marketing: A Practical Guide
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Pharmaceutical Marketing: A Practical Guide 157491118X Book Cover

Pharmaceutical Marketing: A Practical Guide

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Edition Description

Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various...

Edition Details
Format:Hardcover
Language:English
ISBN:157491118X
Format: Hardcover
Condition:
$
280.00
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