Persuasive Recommender Systems: Conceptual Background and Implications

by Ulrike Gretzel, Kyung-Hyan Yoo, Markus Zanker

Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research regarding influential factors in advice seeking relationships, which is...

• Format: Paperback
• Language: English
• ISBN: 1461447011
• ISBN13: 9781461447016
• Release Date: August 2012
• Publisher: Springer
• Length: 59 Pages
• Weight: 0.24 lbs.
• Dimensions: 0.1" x 6.1" x 9.2"