Persuasion, Social Influence, and Compliance Gaining

by Robert H. Gass and John S. Seiter

Book Overview

Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0205263526
• ISBN13: 9780205263523
• Release Date: October 1998
• Publisher: Allyn & Bacon
• Length: 354 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.7" x 6.9" x 9.0"

Customer Reviews

Great book

Any textbook that can incorporate sayings like "There's more sex on the Web than flies on a cowpie" (p. 287). Is a book written by authors who love what they do. This was by far the most "fun" textbook I've read, and easy to teach from.

Book Purchase

I would recommend this seller. My purchase was delivered fast and as guaranteed.

A great book

As an undergrad, this was a great book to read. It's written in a conversational style, yet it is still detailed and comprehensive in research, meta-analyses, and examples. The authors also have a sense of humor...which is nice and used sparingly, yet makes it even more enjoyable to read. It also has an chapter on ethics which some textbooks seem to disregard. There are also real-life situation info-boxes where people can learn and apply what they learn to purchasing new cars, making more tips, and how to ward off telemarketers.

Great Book, Especially this time of Year

I'm writing this just at the end of the 2006 elections. I can't imagine how many millions were spent trying to persuade me that this candidate or that question on the ballot should be my choice. I'm astounded at how many phone calls I've received from Laura Bush, or that candidate who just wants to set the record straight about the lies her opponnent has been telling about her. And then there are the outright lies. The people for Question 4 tell us that this will eliminate smoking in public places and we should vote for 4 but not for 5. Question 4 relaxes some of the current laws, Question 5 strongly limits smoking nearly everywhere but casinos and brothels. Oh, and did I tell you about this fellow in Nigeria with the huge amount of money that's tied up in his country and if I will just pay some transfer fees.... This book looks at all aspects of persuasion from a scientific point of view. It's useful from two directions, how to be more persuasive, and how to resist persuasion. Most important, it's how to understand what's happening in out world.

Item was great

Item was in great condition and very fast shipment. No problems. Would definately buy from again.