Persuasion: Reception and Responsibility

By Charles U. Larson

Book Overview

A text aimed at developing skills as consumers (rather than producers) of persuasive messages. Larson presents persuasion through examination of popular culture advertising, mass media and politics,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0534003362
• ISBN13: 9780534003364
• Release Date: January 1970
• Publisher: Wadsworth
• Length: 253 Pages