Persuasion Ethics Today

Book Overview

Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.

• Format: Paperback
• Language: English
• ISBN: 076564472X
• ISBN13: 9780765644725
• Release Date: December 2015
• Publisher: Routledge
• Length: 304 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.7" x 5.9" x 8.9"