Perspectives on Framing

By Gideon Keren

Book Overview

A major characteristic of any natural language is that the same communication, idea, or intention can be articulated in different ways-in other words, the same message can be "framed" differently. In this book, contributors from a variety of disciplines come together to better understand the mechanisms underlying framing effects and assess their impact on the communication process.

• Format: Paperback
• Language: English
• ISBN: 1138978302
• ISBN13: 9781138978300
• Release Date: November 2015
• Publisher: Psychology Press
• Length: 344 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"