Pearlescent Promises: Trust, Commitment, and Luxury Revelations

By Dr.Rakesh Naru

The research explores how the after-sales service process and quality impact customer retention in the luxury car industry, emphasizing the roles of trust and commitment. It investigates the relationship between customer care processes, customer relationship management (CRM), and customer retention, particularly in authorized car workshop.

• Format: Paperback
• Language: English
• ISBN: B0CYT3MHK2
• ISBN13: 9798893227512
• Release Date: April 2024
• Publisher: Notion Press
• Length: 170 Pages
• Weight: 2.31 lbs.
• Dimensions: 0.4" x 5.5" x 7.9"