Palace Product Descriptions: The Selected Archive

By Lev Tanju and Palace Skateboards

98%EVERY GOOD DESCRIPTIONPALACE HAVE EVER DONEIN ONE ROWDY HARDBACK2% SOME RUBBISH ONES ALSO

Phaidon presentsPalace Product Descriptions: The Selected Archive, the official printed archive of Palace Skateboard's online product descriptions. Since their debut in 2013, Palace's unconventional descriptors - which often have little or nothing to do with the product being described - have earned a cult following, with readers hooked on every line.

Authored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as:

TRENDSETTERDON'T THINK SO MATEYOU LOOK LIKE YOU MOONWALKED THROUGH TOPSHOPWITH YOUR EYES CLOSEDCOVERED IN GLUE

Collected here for the first time and printed as they appear online - a few lines set in all caps, formatted as a series of bullet points - the more than 3,000 descriptions are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. The text is interspersed with shots of highly coveted Palace products and chapter openers feature candid, behind-the-scenes images from Palace's archive.

At once jokey toilet book and earnest coffee-table opus, this funny and honest volume serves as an essential record of an online phenomenon.

• Format: Hardcover
• Language: English
• ISBN: 1838665846
• ISBN13: 9781838665845
• Release Date: November 2022
• Publisher: Phaidon Press
• Length: 320 Pages
• Weight: 2.10 lbs.
• Dimensions: 1.7" x 7.0" x 8.8"