Charisma, an absolute value of our time... According to a 2012 study by the Edhec business school, 91% of top managers consider charisma to be an essential component in leadership, and one of the first qualities looked for in a manager. But, despite common belief, charisma is not a question of a gift, it comes from the ability of a person to radiate and transmit that which they have within to others. It requires conviction, energy, will and... mastery of techniques. This very concrete work sets out to help the reader to discover, develop and use his/her potential charisma. It is a lively and accessible work and based on directly operational advice. It presents practical exercises, anecdotes from the field, informative examples, accounts, advice and tips.
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