Optimarketing: Marketing Optimization to Electrify Your Business

by Robert Rosenthal

Book Overview

Optimarketing is about optimizing every major aspect of your marketing. In "Optimarketing: Marketing Optimization to Electrify Your Business," Robert Rosenthal shares lessons learned from thousands of marketing tests, dozens of record-breaking campaigns, and more than a century of marketing history. Readers are treated to more than 75 original essays and 12 case examples on what it genuinely takes to optimize marketing results. Rosenthal, founder...

• Format: Paperback
• Language: English
• ISBN: 1499272251
• ISBN13: 9781499272253
• Release Date: May 2014
• Publisher: Createspace Independent Publishing Platform
• Length: 190 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"