Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 8 (Niederlande), Fontys University of Applied Sciences Venlo, language: English, abstract: The main problems "how to optimise a website?"; "what is the potential of search engine marketing according to international sales increase?" and "for whom is an investment in search engine marketing advisable?" have been solved in this report...