The author argues that companies must change impersonal environments into ones designed to interact with customers. Companies must let customers into the process of creating new products and services, and even into marketing and selling.
ThriftBooks sells millions of used books at the lowest
everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We
deliver the joy of reading in 100% recyclable packaging with free standard shipping on US orders over $15.
ThriftBooks.com. Read more. Spend less.