One: A Consumer Revolution for Business

by Stefan Engeseth

The author argues that companies must change impersonal environments into ones designed to interact with customers. Companies must let customers into the process of creating new products and services,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1904879365
• ISBN13: 9781904879367
• Release Date: January 2005
• Publisher: Cyan Communications
• Length: 202 Pages
• Weight: 0.83 lbs.
• Dimensions: 0.7" x 6.3" x 9.1"