In this collection of original essays, the author uses "plain talk" or "Oldspeak" to share his thoughts and advice about doing business. Some of the book covers fundamentals for the beginning sales representative. Other essays deal with the taboo subject of "Making A Profit". In an abrupt and sometimes "tongue in cheek" style, subjects such as Business Models, Sales Plans, Advertising, Motivation, and sometimes having to do business with Creeps, are tackled. Every subject is fair game. A definite "must read" for anyone who makes their living in sales.
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