Ogilvy on Advertising in the Digital Age

by Miles Young

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.

In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print...

• Format: Hardcover
• Language: English
• ISBN: 1635571464
• ISBN13: 9781635571462
• Release Date: January 2018
• Publisher: Bloomsbury USA
• Length: 288 Pages
• Weight: 2.15 lbs.
• Dimensions: 0.9" x 7.6" x 10.0"