Nonprofit Marketing and Fundraising: A Research Overview

by Roger Bennett and Roger Bennett

Book Overview

Nonprofit sectors account for a small but significant share of most major economies globally, and the marketing and fundraising activities of organisations operating in this sector are of increasing interest to researchers around the world. Although nonprofit marketing covers many activities not directly concerned with fundraising, the acquisition of funds is the primary objective of most nonprofit marketing work.

Nonprofit...

• Format: Paperback
• Language: English
• ISBN: 0367670178
• ISBN13: 9780367670177
• Release Date: September 2020
• Publisher: Routledge
• Length: 118 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.4" x 5.8" x 8.8"