Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings

by Sridhar Samu and Walter W. Wymer Jr.

Business managers: are you considering supporting a worthy cause?
Nonprofit administrators: are you considering looking for a corporate partner?
Examine ways to reap the benefits--while avoiding the sometimes-hidden pitfalls--of these partnerships

In the last decade, cooperation between businesses and nonprofit organizations has increased dramatically. Businesses, no longer content to simply make contribution to worthy...

• Format: Paperback
• Language: English
• ISBN: 0789019930
• ISBN13: 9780789019936
• Release Date: March 2003
• Publisher: Routledge
• Length: 208 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 5.9" x 8.3"