How generative systems are reshaping the way games are made, how we experience them, and what this reveals about creativity itself.
In video games creativity isn't just seen, it's played - from exploring endless landscapes to diving into character details and immersing ourselves in unpredictable narratives. Yet these elements are often the result of procedural generation - the creative use of algorithms to design game content. These generative systems lie behind some of the biggest hits in video game history, from genre-defying titles in the 1980's to the most famous blockbusters of today.