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Hardcover New Product Development: Design and Analysis Book

ISBN: 0471555363

ISBN13: 9780471555360

New Product Development: Design and Analysis

Based on methods of actual product developments from Goodyear Aerospace and Hewlett-Packard, this engrossing book provides specific guidelines plus a wealth of data for rapid and efficient development of new products using a systems theory which works vertically through an industry's management structure and horizontally across functions that contribute to new product development. Demonstrates how to integrate the best available tools with appropriate...

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Format: Hardcover

Condition: New

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