New Product Development: A Guide for Your Journey to Best-Practice Processes

by Steven Wright and Paige Leavitt

Functions involved in new product development--including R & D, marketing, competitive intelligence, project management, and even corporate communications and HR--have both the advantages and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1932546251
• ISBN13: 9781932546255
• Release Date: July 2004
• Publisher: American Productivity & Quality Center
• Length: 101 Pages
• Weight: 0.60 lbs.