New Directions in Campaigns and Elections

by Stephen K. Medvic

Book Overview

The ground upon which campaigns and elections are contested has been shifting rapidly in the last decade. Radical and ongoing changes to the way elections are administered and campaigns are financed; new approaches to polling, campaign management and advertising, and voter mobilization; and recent developments in the organization of political parties and interest groups, the operation of the media, and the behavior of voters require close examination...

• Format: Paperback
• Language: English
• ISBN: 0415878837
• ISBN13: 9780415878838
• Release Date: January 2011
• Publisher: Routledge
• Length: 336 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 6.0" x 8.9"