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Narrative Advertising Models and Conceptualizat... 1522523731 Book Cover

Narrative Advertising Models and Conceptualizat...

Edition Description

The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal...

Edition Details
Format:Hardcover
Language:English
ISBN:1522523731
Format: Hardcover
Condition:
$
205.00
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