Narrative Advertising Models and Conceptualization in the Digital Age

By Recep Yilmaz

The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.

• Format: Hardcover
• Language: English
• ISBN: 1522523731
• ISBN13: 9781522523734
• Release Date: February 2017
• Publisher: Igi Global Scientific Publishing
• Length: 392 Pages
• Weight: 2.62 lbs.
• Dimensions: 0.9" x 8.5" x 11.0"