Narrative Advertising Models and Conceptualization in the Digital Age

By Recep Yilmaz

The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1522523731
• ISBN13: 9781522523734
• Release Date: February 2017
• Publisher: Business Science Reference
• Length: 392 Pages
• Weight: 2.62 lbs.
• Dimensions: 0.9" x 8.5" x 11.0"