Music Business Handbook and Career Guide

By David Baskerville, Timothy Baskerville, Serona Elton

Book Overview

This powerhouse best-selling text maintains is the most comprehensive, up-to-date guide to the music industry. Music business newcomers and professionals alike will find Baskerville's handbook an indispensable resource, whatever their specialty is within the field music.

Key Features:

Expanded and enhanced coverage of state-of-the-art technology and its implications for the music industry, including digital downloads, changing production technologies, marketing via social networking, and new distribution channels including video games Discusses new and emerging business models and their implications including the topics of Internet outlets, the independent musician, the evolving role of producers, and satellite and Internet radio Information on careers, especially in the context of a changing business environment Discussion of the concert business, once a minor source of revenue but now as robust as the revenue stream of recorded music Coverage of alternatives to radio airplay and to incentivising teens to visit local record stores, in light of the weakened format of radio and the disappearance of neighborhood music shops Examination of sophisticated marketing research tools for the industry, due to consumer clicks that illuminate customer buying behavior and changes in tastes and desires Reflection on the global shift of the music business world as it becomes less centered on American companies and culture.

It is ideal as the core textbook in courses such as Introduction to the Music Business, Music and Media, Music Business Foundations, and survey courses. This book can also be used for more specialized courses on the record industry, music merchandising, music careers, artist management, music and the law, arts administration, and music in popular culture.

• Format: Paperback
• Language: English
• ISBN: 1506309534
• ISBN13: 9781506309538
• Release Date: February 2016
• Publisher: Sage Publications, Inc
• Length: 600 Pages
• Weight: 2.13 lbs.
• Dimensions: 0.9" x 6.9" x 9.9"

Customer Reviews

Needed

Great price online. Its pricey at my campus's store. A dull and lengthy read, but useful if your Music Business calls for it.

awesome guidebook in the music industry

very relevant and helpful for general information about the music industry well laid out with a wide variety of topics

music is a business

As hard as it is to put artist and business person in the same body, anyone who wants to succeed as a musician must at least try. This book is a comprehensive and practical resource to use. I would use it, however, in conjunction with other resources that can provide complementary information and updates on how the music business is changing today.

Provides the latest insights into the industry, which is going through extensive changes

The new updated edition of Music Business Handbook And Career Guide provides the latest insights into the industry, which is going through extensive changes. For one, digital downloads and piracy are changing how music itself is available to the public. Online music, iPods, and other computer-based changes are transforming not only how the industry does business, but how it presents products and sells them. Sections on careers include all kinds of options, from managing artists to producing concerts, producing motion picture and TV scores, and more. A focus on all kinds of interactions between artist and producer, record company executive to band, makes Music Business Handbook And Career Guide one of the most comprehensive music business books on the market.

Excellent!

I had this as a textbook in my Intro to Music Industry Studies at college. It gives you all the basic aspects of the music industry, including jobs, marketing and a bunch of other stuff. It doesn't go into great depth so if you're wanting a more detailed view of how the music industry works I suggest that you try to find another book to buy separately or go along with this. It includes all of the basic terms necessary for the business of recording, marketing, merchandising, etc.