Museum Branding: How to Create and Maintain Image, Loyalty, and Support

by Margot A. Wallace

Book Overview

In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0759109931
• ISBN13: 9780759109933
• Release Date: July 2006
• Publisher: Altamira Press
• Length: 193 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"