Museum Branding: How to Create and Maintain Image, Loyalty, and Support

By Margot A. Wallace

Book Overview

Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0759109931
• ISBN13: 9780759109933
• Release Date: July 2006
• Publisher: Altamira Press
• Length: 193 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"