Multisensory marketing

By Franziska Nemitz

Sensory overload, increasing competitive pressure, a fast-paced world and changing media landscapes have meant that the complexity of effective marketing has steadily increased in recent years. It requires a transdisciplinary exchange of information in order to reach consumers more efficiently and sustainably. The aim of this paper is to present multisensory marketing as a potential tool, along with its key elements; to illustrate its implementation in the market using examples; and to examine its effects and risks.

• Format: Paperback
• Language: English
• ISBN: 6630122720
• ISBN13: 9786630122725
• Release Date: June 2026
• Publisher: Our Knowledge Publishing
• Length: 60 Pages
• Weight: 0.21 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"