Multinational Management: A Casebook on Asia's Global Market Leaders

Book Overview

This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba,...

• Format: Paperback
• Language: English
• ISBN: 3319794434
• ISBN13: 9783319794433
• Release Date: March 2018
• Publisher: Springer
• Length: 363 Pages
• Weight: 1.17 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"