Multinational Cross-Cultural Management: An Integrative Context-Specific Process

by Robert J. Mockler

Present and potential multinational managers need a concise, modern, practical, and effective guide to dealing with the highly competitive international marketplace of tomorrow. This balanced approach to multinational, cross-cultural management is for large and small companies in a wide range of product and service industries. Actual company experiences are studied to show the common frameworks which are used to manage diversity from the decision...

• Format: Hardcover
• Language: English
• ISBN: 1567200109
• ISBN13: 9781567200102
• Release Date: March 1997
• Publisher: Praeger
• Length: 336 Pages
• Weight: 1.41 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"