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Multidimensional Scaling and Positioning
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Multidimensional Scaling and Positioning 1636514642 Book Cover

Multidimensional Scaling and Positioning

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Edition Description

Multidimensional Scaling and Positioning by Paul Green offers a foundational and forward-looking perspective on how businesses can uncover the perceptual dimensions that shape customer choices. Drawing on decades of pioneering research, Green walks readers through the theory,...

Edition Details
Format:Paperback
Language:English
ISBN:1636514642
Format: Paperback
Condition:
$
80.51
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