Multicultural Perspectives in Customer Behaviour

Book Overview

With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from both international and multicultural perspectives. This book was originally published as a special issue of the Journal of Marketing Management.

• Format: Paperback
• Language: English
• ISBN: 1138008923
• ISBN13: 9781138008922
• Release Date: August 2014
• Publisher: Routledge
• Length: 184 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 6.8" x 9.5"