More Than a Name: An Introduction to Branding

By MelissaDavis, Jonathon Baldwin, Jonathan Baldwin, et al.

Book Overview

The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an expensive mistake. In this new edition of More Than A Name, Melissa Davis and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 2940373000
• ISBN13: 9782940373000
• Release Date: April 2006
• Publisher: AVA Publishing
• Length: 240 Pages
• Weight: 2.85 lbs.
• Dimensions: 1.0" x 8.8" x 12.0"