More Than a Name: An Introduction to Branding

by MelissaDavis, Jonathon Baldwin, Jonathan Baldwin, et al.

Book Overview

More Than a Name explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 2940373000
• ISBN13: 9782940373000
• Release Date: February 2006
• Publisher: AVA Publishing
• Length: 240 Pages
• Weight: 2.73 lbs.
• Dimensions: 1.0" x 8.8" x 12.0"