Monopoly Television: Mtv's Quest to Control the Music

By Jack Banks

In August 1981, Music Television?now popularly known as MTV?was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and

• Format: Hardcover
• Language: English
• ISBN: 0367316919
• ISBN13: 9780367316914
• Release Date: August 2019
• Publisher: Routledge
• Length: 304 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.9" x 6.2" x 9.1"