Modern Marketing Management and Strategy

by Prof. John N. N. Ugoani

A modern definition regards marketing as a total system of interacting business activities designed to plan, price, promote or distribute wants satisfying products to present and potential consumers in such a way as to enhance a profit position of the enterprise. Modern marketing management strategy for users focuses on organizational marketing and managerial role towards organizational plan when at least one party to a potential exchange gives thought to objectives and means of achieving desired responses from other parties. Consequently, marketing management strategy is the analysis, planning, implementation, and control of programmes designed to create, build and maintain mutual beneficial exchanges and relationships with target markets for the purpose of achieving organizational objectives. This process recognizes the importance of strategic planning based on the key concept of market evolution and strategic fit. All markets undergo an evolutional, unfolding, process marked by changing customers' needs, technology, competiting channels, and laws.

• Format: Paperback
• Language: English
• ISBN: 6205502127
• ISBN13: 9786205502129
• Release Date: September 2022
• Publisher: LAP Lambert Academic Publishing
• Length: 76 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"