Mindshare: Igniting Creativity and Innovation Through Design Intelligence

By Nikos Acuna

Marketers often use the term mindshare to illustrate the popularity of a brand. But its implications go much deeper than influencing purchase behavior. Mindshare is a gifta form of creative commerce... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0985806613
• ISBN13: 9780985806613
• Release Date: September 2012
• Publisher: OneArchetype
• Length: 432 Pages
• Weight: 1.39 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"