Mind to Mind Marketing: Communicating with 21st-Century Cusomers

by Harry Alder

We are all now familiar with the concepts of relationship marketing, mass customization and one to one marketing, but communicating with customers mind to mind? Doesn't it sound all too fanciful and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749433663
• ISBN13: 9780749433666
• Release Date: April 2001
• Publisher: Kogan Page
• Length: 252 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.8" x 6.0" x 9.2"