Milton Glaser: Graphic Design is a landmark volume celebrating the creative vision of one of the most influential graphic designers of the twentieth century. Showcasing a wide-ranging collection of work from the early decades of Glaser's career, this richly illustrated book explores the ideas, techniques, and visual language that helped define modern graphic design. From the iconic Bob Dylan poster and innovative book and record covers to branding, editorial design, environmental graphics, and the launch of New York magazine, Glaser's projects demonstrate the power of imagery to shape culture and communicate ideas. Accompanied by insightful commentary from the designer himself, the book reveals the inspirations, philosophies, and artistic influences behind his celebrated work. Both a historical record and a source of creative inspiration, this enduring classic remains essential reading for designers, artists, students, and anyone interested in the evolution of visual communication and contemporary design.
Since you've made it this far, allow me to briefly write about the book--the other commenter puts Glaser's personality so well in context. The book's content is graphic material, both published and rejected, complemented by Glaser's succinct explanations concerning any of the following: historic/social context, guiding professional principles, technique and process, interpretation, the tension between client and creator, etc. The text and the graphical works are very diverse, ranging from terse to lengthy, and simple to complex, respectively. All in all, the feeling of being in Glaser's presence (in class or studio) is likely to grow in you as you progress through the book. If what you've read so far compels you to get the book, do so by all means, it's a 5-star! Otherwise, if, let's say, you are looking for for something akin to a cafe-table book, this one gets only 3 to 4 stars.
A landmark of graphic design books.
Published by Thriftbooks.com User , 27 years ago
It's certainly unbelievable that nobody reviewed this book before (july 30 1999). Milton Glaser means to the history of graphic design what Michelangelo or Arcimboldo or Leonardo mean to the history of art. In a time when the likes of David Carson or any of the trendy computer BS designers reign, discovering Milton Glaser should be like a breath of fresh air. He represents a rare breed (almost extinct) of designers who master the craft of casting a good idea with the appropiate "visual language" in order to get the message across. His illustration skills as well as his thinking are always on the crest of the wave, regardless of who is "en vogue" at the time. He stands for excellency in the widest sense of the word. No designer who prides himself/herself of being one, should continue practising/studying without -at least- flipping through this book.
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