Microstyle: The Art of Writing Little

by Christopher Johnson

Book Overview

Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles...

• Format: Paperback
• Language: English
• ISBN: 039334181X
• ISBN13: 9780393341812
• Release Date: July 2012
• Publisher: W. W. Norton & Company
• Length: 256 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 5.5" x 8.2"