Microeconomics for Managers: Principles and Applications

By Dwight R. Lee, D. Eric Schansberg, Richard B. McKenzie

Book Overview

This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its strong focus on practical and applied knowledge from the business context and its unique structure (Part I of each chapter develops key economic principles; Part II draws on those principles to discuss organizational and incentive issues in management, focusing on solving the 'principal-agent' problem to maximize the profitability of the firm). There are plentiful real-life scenarios and provocative examples in each chapter. Accessible to MBA students, other graduate students and undergraduates, it is ideal as a core text for courses in Managerial Economics. Requiring an understanding of only basic algebra, this new edition is more concise with a wealth of online resources, including additional online chapters and an online appendix with more advanced mathematical applications.

• Format: Paperback
• Language: English
• ISBN: 1009507192
• ISBN13: 9781009507196
• Release Date: May 2024
• Publisher: Cambridge University Press
• Length: 566 Pages
• Weight: 2.60 lbs.
• Dimensions: 1.2" x 7.0" x 9.6"