Message Effects in Communication Science

by James J. Bradac

Message Effects in Communication Science focuses on message effects -- the social and psychological consequences of messages. Following an introductory section which serves as an orientation to the domain of message study and which raises various conceptual, theoretical and methodological issues, contributors examine knowledge-generating messages and strategic or persuasive messages. The effects of stimulating messages designed for on-the-spot consumption...

• Format: Paperback
• Language: English
• ISBN: 0803932251
• ISBN13: 9780803932258
• Release Date: June 1989
• Publisher: Sage Publications, Inc
• Length: 320 Pages
• Weight: 1.00 lbs.